Tangent 90

Telling a healthy story with Clipon Friends™ for GlaxoSmithKline

Clipon Friends™, the electric toothbrush range from GSK needed a website for 3-6 year olds to tell the story of Princess Isabella and the Evil King Tartar, as well as be full of other fun activities. While the site was in essence promotional, it was equally important to be informative and educational, and so contained useful and beneficial dental health information for both adults and children.

Tangent 90 was tasked to develop creative ideas for the various activities and to demonstrate how the site could be brought to life, utilising our previous experience of award winning children's programmes.

A specialist children's artist was commissioned to develop the illustrative style and the main storyline, meanwhile we developed the numerous activities for the site. These included numerous pictures that the children could print out, colour in, dot-to-dot, make character masks, as well as birthday and thank you cards.

A real novelty was the option for the website to read the story to each visiting child or for the children to read the story themselves and for this we sourced and recorded a voiceover artist. All the illustrations were redrawn on computer and then animated to the narration and with additional sound effects. The final story was released in eight weekly episodes with additional activities being added during the period.